Country-by-country profiles examine important marketing parameters, including demographics, economic indicators, advertising and media access, consumer expenditure and retail distribution in Eastern Europe.

This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region.

In addition to comprehensive market size statistics, Consumer Eastern Europe also provides you with an expert overview of this fast- changing region.

This directory provides volume and value market size data for Eastern Europe from 1993 to 1998 for more than 330 consumer product sectors.

Transformations caused by increasing virtual connectivity reach all business touchpoints, but the surge towards digital technologies is not distributed evenly across European markets, with the Central & Eastern Europe (CEE) region showing ...

Country-by-country profiles examine important marketing parameters, including demographics, economic indicators, advertising and media access, consumer expenditure and retail distribution.