Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative.

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Studies of both macro and micro consumption issues are encouraged as well as issues of significance in both more and less affluent parts of the world. This volume reflects a number of current trends in consumer research.

This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change.

The substantive topics covered in this volume represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current ...

Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates ...