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標題および責任表示
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The ethical problems of modern advertising
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出版・頒布事項
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New York : Arno Press , 1978 [c1931]
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形態事項
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v, 134 p. ; 23 cm
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巻号情報
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書誌構造リンク
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A Century of marketing <BB00947835>//a
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内容著作注記
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Custis, V. The place of ethics in the field of advertising
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内容著作注記
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Butler, R. S. What the advertiser owes the public
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内容著作注記
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Calkins, E. E. The ethics of agency practice
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内容著作注記
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Weld, L. D. H. Honesty in fact finding
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内容著作注記
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Chase, S. The ethics of advertising as viewed by the consumer
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内容著作注記
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Greene, E. L. Promoting and maintaining ethical standards in advertising
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注記
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Reprint of the ed. published by Ronald Press Co., New York
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注記
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Lectures delivered in 1930 on the William A. Vawter Foundation on Business Ethics, Northwestern University, School of Commerce
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注記
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Includes bibliographical references
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学情ID
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BA03783644
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本文言語コード
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英語
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著者標目リンク
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William A. Vawter Foundation on Business Ethics <>
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分類標目
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LCC:HF5831
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分類標目
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DC:659.1
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件名標目等
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Advertising -- Addresses, essays, lectures
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件名標目等
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Business ethics -- Addresses, essays, lectures
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