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標題および責任表示
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Strategic marketing and management / edited by Howard Thomas and David Gardner
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出版・頒布事項
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Chichester [West Sussex] ; New York : Wiley , c1985
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形態事項
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x, 509 p. : ill. ; 24 cm
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巻号情報
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注記
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Includes bibliographies and indexes
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注記
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Papers presented at a conference co-sponsored by the Marketing Education Division of the American Marketing Association and the Dept. of Business Administration, College of Commerce and Business Administration at the University of Illinois at Urbana-Champaign, held May 10-11, 1982 at the university
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学情ID
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BA11505793
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本文言語コード
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英語
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著者標目リンク
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Thomas, Howard, 1943- <AU00115606>
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著者標目リンク
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Gardner, David Morgan, 1936- <AU00109211>
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著者標目リンク
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American Marketing Association. Marketing Education Division <>
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著者標目リンク
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University of Illinois at Urbana-Champaign. Dept. of Business Administration <>
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分類標目
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LCC:HF5411
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分類標目
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DC19:658.8
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件名標目等
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Marketing -- Congresses
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件名標目等
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Marketing -- Management -- Congresses
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