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標題および責任表示
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Kellogg on China : strategies for success / edited by Anuradha Dayal-Gulati and Angela Y. Lee
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出版・頒布事項
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Evanston, Ill. : Northwestern University Press , 2004
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形態事項
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xxv, 254 p. : ill. ; 23 cm
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巻号情報
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| 巻次等 |
pbk. : alk. paper |
| ISBN |
0810122251 |
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内容著作注記
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China's global integration and the impact of WTO accession / Anuradha Dayal Gulati and Thomas Rumbaugh
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内容著作注記
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The changing nature of China's economic zones / Rodrigo Cejas Goyanes ... [et al.]
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内容著作注記
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Chinese trading companies: creating newe value propositions / Karthik Krishnan ... [et al.]
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内容著作注記
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Franchising as an expansion strategy in China / Ichiro Enomoto ... [et al.]
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内容著作注記
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Overcoming the leadership gap / Anthony Chen, Alyson Gampel, and Milan Sevak
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内容著作注記
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Combating piracy through guanxi / Daniel Beck ... [et al.]
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内容著作注記
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Sports marketing in China / Colby Maher, Brady Countryman, and Jessica Yang
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内容著作注記
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Taking global brands to local success: marketing western snack foods in China / Tracy Eckert ... [et al.]
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内容著作注記
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The challenge of winning local clients for multinational advertising agencies / Kristen Mitchell, Scott Rupp, and James Steckart
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内容著作注記
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Delivering on the dream
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内容著作注記
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2008 Olympics in Beijing / Christopher Butler ... [et al.]
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内容著作注記
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Coping with SARS / Angela Y. Lee
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注記
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Includes bibliographical references and index
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学情ID
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BA7030148X
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本文言語コード
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英語
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著者標目リンク
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Dayal-Gulati, Anuradha <>
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著者標目リンク
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Lee, Angela Y. <>
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著者標目リンク
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J.L. Kellogg Graduate School of Management <AU00006592>
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分類標目
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LCC:HF1604
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分類標目
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DC22:382/.0951
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件名標目等
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China -- Foreign economic relations
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件名標目等
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Business enterprises, Foreign -- China
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